Phase 1 –
Teaser & Awareness
Objective
Generate anticipation and curiosity before the ECHS 125 arrives in Australia.
Channels
Instagram, Facebook, TikTok, LinkedIn
Focus
Curiosity, Design, First Impressions, Key Visual Features
Core Message
“Something new is coming.”
Key Elements to Highlight
• New SYM 125cc scooter
• Modern design and styling
• First glimpses of features (no full reveal)
• Everyday practicality (without full detail)
Dealer Call-to-Action
We encourage all dealers to:
• Share teaser content this week
• Build curiosity within your local audience
• Avoid revealing full specifications at this stage
• Use captions that create anticipation (e.g. “Coming soon”)
Phase 2 –
Objective
Highlight key features and position the ECHS 125 as a smart, efficient and practical choice for everyday riders.
Channels
Instagram, Facebook, TikTok, LinkedIn
Focus
Performance, Efficiency, Storage, Comfort, Technology, Warranty
Core Message
“Premium features. Everyday value.”
Key Selling Points to Highlight
• 7.1kW fuel-injected engine
• Ultra-low fuel consumption: 1.7L / 100km*
• 37.5L under-seat storage
• Comfortable 750mm seat height
• LCD display & LED lighting
• 4-year warranty
Dealer Call-to-Action
We encourage all dealers to:
• Share feature-focused content
• Highlight benefits for real-world use (commuting, delivery)
• Begin positioning the scooter as a smart everyday solution
• Prepare customers for arrival
Phase 3 –
Launch & Drive Enquiries
Objective
Announce arrival of the ECHS 125 and drive customer enquiries and dealership visits.
Channels
Instagram, Facebook, TikTok, LinkedIn
Focus
Availability, Fuel Efficiency, Practicality, Real-World Use (Commuting & Delivery)
Core Message
“Ride further. Use less fuel. Now available.”
Key Selling Points to Highlight
• Ultra-low fuel consumption: 1.7L / 100km*
• 7.1kW fuel-injected engine
• 37.5L under-seat storage
• 750mm seat height (accessible and easy to ride)
• 4-year warranty
• Ideal for commuters and delivery riders
